AdBirds has helped Linio implement Google Analytics 360 Suite in order to organize and analyse the enormous treasure of data coming from the users. Using these data, AdBirds supports Linio with Google Shopping and Search Engine Advertising campaigns. This international partnership is an important step in expanding Linio’s international business. It has strenghtened Linio’s competitive position towards similar platforms trying to get a foothold in the Latin American region. Linio’s Head of Performance Marketing Nicholas Ziyang, takes a big leap by outsourcing his digital marketing. “We think that this alliance will help us grow and understand our consumers’ needs, so that we can give them the best shopping experience possible.”
